Startup: Gym Futuristic  |  2013

BAU5 Workout

Creative director of the Futuristic Labs brand launch, and their flagship product- a strength training focused fitness app. Designed their flagship app, marketing website and corporate brand.

UX Strategy

The app was built around a set of core app page types which allowed us to keep the design library simple. Workout overviews leveraged a list, while sets used a swipeable detail page.

Illustrated Guidance

An extensive library of skeumorphic illustrations was created to help guide customers through their work outs. These set the app apart visually, and are useful to users as they reflect what their set up should look like in the real world.

Identity

Working together with a graphic designer, I worked with the client to set both their app and corporate branding. That was then leveraged to create a marketing landing page, which was used in social media ad campaigns.

Key results

4.5

500+

Stars on iOS App Store

Reviews