Amazon  |  2016

Kindle Direct Publishing

Kindle Direct Publishing is the world's largest publishing platform. I redesigned it's dashboard and book creation workflow. 

I redesigned it's existing workflow using customer input, and worked with my engineers to empower customers to convert their eBooks for sale to on-demand paperbacks at no cost to them. The redesign has resulted in hundreds of Millions of Dollars in additional revenue, due to measurably lower customer drop-off and incremental value introduced by ebook to paperback conversion.

Deliverables included user flows, a customer journey based on customer feedback, incremental milestone-driven designs and a working prototype with inspectable HTML/CSS. 

Goals

Design Goal:
Enable authors to convert their ebooks into paperback versions sold on Amazon, and vice-versa, easily.

Business Goal:
Amazon used Kindle Direct Publishing for eBooks, and a sister-company called Createspace for Print. The business goal was to combine these two products into a single destination.

Solution

With aligned internal partners, synthesized user interviews, and extensive design explorations- we ultimately launched this new combined experience in 2018. 

Output

I designed a modular component system, allowing sections to easily be re-arranged. The left column in the grid was reserved for headings and tips, per usability learnings. Lastly, one off patterns were ditched in favor of building a basic design system stack.

Before

Prior to redesign, the dashboard used a basic table component which was overwhelmed easily. Additionally, the workflow itself worked like one massive form, with immovable sections.