Microsoft + Buick  |  2011

re:discover

I supported a senior product designer* on UI design and front-end code of this (html hybrid) mobile app. The app saw great engagement across iOS, Android and Windows phone.

*Credit: Corey Knafelz?

A "Hot Spot" Finder

The app aggregated trending location data from social sources such as Facebook, Twitter and Foursquare check-ins to flag hot spots, as well as serve content for each of the cities featured in the Rediscover series.

Rediscover, presented by Buick was an original, branded entertainment series tailor made for a built-in audience of millions on MSN. 

Key results

3.4mil

2.7mil

2x

Visitors

Video plays

Campaign fanbase growth