Microsoft + Pampers  |  2012

Meu Bebê

I designed this MSN record breaking* user-powered baby gallery and content destination dedicated to new and expecting moms.

*Based on Microsoft Advertising International campaigns, as of Q1 2012. 
 

Project Highlights 

Meu Bebê (My Baby) is a highly successful Brazilian user-driven website gallery filled with babies, and useful stuff for new and expecting moms. This website features tons of original content (videos, slideshows, articles and more) as well as a useful pregnancy/baby calendar powered by the Hotmail API.

On brand

UI treatment was driven by the Pampers brand style guide. All controls leveraged the Pampers palette, and type recommendations.

Interactions

Video post rolls, shovelers, and lots of micro-interactions make the experience engaging.

Functional

The baby calendar paired the Hotmail API with 3rd party data to provide generic reminders for baby check ups, and milestones.

Content Ready

The heart of the website was a steady stream of good content. That was where the bulk of engagement happened, so several editorial templates were created to support it.

Key results

120k

7min

500+

Visitors per month

Avg time spent per session

Baby photos submitted monthly

I had the chance to work with Yuriy on multiple branded entertainment experiences for fortune 500 companies around the world. Yuriy is an unbelievable and talented UX Designer. His design conception, creativity and understanding of quick turn-around requests made our projects run smoothly and effectively. I would highly recommend Yuriy to anyone.

S. Sullivan, Meu Bebê Brand Strategy Manager