Microsoft + Toyota  |  2012

Appetite for Life

I designed an Xbox app used to house Appetite for Life- a reality TV show my team produced with Toyota.

Made for Xbox

Although it looks heavily stylized, the browsing experience is rooted in Xbox best practices. I leveraged the standard Xbox grid and column system to from a browing experience optimized for a controller.

Designed to scale

A secondary goal was to create a scaleable template concept, so for similar future projects we could re-use the page type logic. We ended up not reusing the UX, but we could have if we wanted to!