[message class=gray-message ]Campaign results: Users interacted with the online Experience for over three minutes on average, exceeding auto industry norms. Users exposed to the campaign on both Xbox LIVE and online increased brand favorably by 19% and consideration for purchasing a Lexus CT increased 29%.[/message]

Creating an authentic, emotional connection with consumers is no easy task. However that's exactly what was done in this campaign. From helping design production assets, to contributing to the overall product experience, this was one of my favorite projects I got to contribute to.

[button color=black url=http://freshperspectives.msn.com]LAUNCH WEBSITE[/button]

Production art examples (hoverable):

[kml_flashembed movie="http://zrmba.com/wp-content/uploads/2013/02/300x250_cthornton.swf" height="300" width="300" /][kml_flashembed movie="http://zrmba.com/wp-content/uploads/2013/02/300x250_tseelie.swf" height="300" width="300" /][kml_flashembed movie="http://zrmba.com/wp-content/uploads/2013/02/300x250_rjames.swf" height="300" width="300" /][kml_flashembed movie="http://zrmba.com/wp-content/uploads/2013/02/300x250_v.swf" height="300" width="300" /][kml_flashembed movie="http://zrmba.com/wp-content/uploads/2013/02/300x60_1.swf" height="60" width="300" /]

All content related to "Fresh Perspectives" belongs to Microsoft and Lexus, respectively.