Ford Motor Company  |  2023-Present

"Digital Experience" Platform

I have been managing various initiatives on Ford's new "Digital Experience" platform since 2023.

Driving
transformation
at Ford through invention.

Since 2023 I've been helping Ford's Design organization navigate through a transformational time in the auto industry. Electric vehicles, cloud connectivity, and high expectations from our customers are all factors.

15+

People managed

2

Industry awards won

Media Casting

For the first time in a Ford or Lincoln vehicle, you can now stream media while parked. 

My scope: End-to-end casting initiation, as well as media discovery/playback onto the panoramic display from the touchscreen.

Multi-screen curation and interactions

A truly multi-screen experience was a challenge. The goal was for it to all feel like a single canvas. 

My scope: I led a team of several designers providing creative direction and quality accountability to launch the cross-screen curation experience.

Immersive Gaming

For the first time in a Ford vehicle, you can play high quality popular games. You can even pair your favorite bluetooth controller. 

My scope: My team aligned experiences related to game discovery and gameplay, along with device pairing on settings side.

Experimentation & Quality 

It took extensive testing, and UX QA to ship our V1. Keep an eye out for our improvements across Ford and Lincoln vehicles!

Recognition

Industry Recognition

The huge screen was a bold bet, but it's been recieved very warmly!

“It’s a marvel. Gorgeous yet both innovative and functional, the huge screen is a simple refutation of the modern, fussy, overly complicated screen experience. We’re looking at you, BMW/Mercedes-Benz. Unlike the “I can’t find what I’m looking for” experience of the competition, there’s something laid-back about the way the Nautilus shares information with you."

Jim Farley

CEO

"The Lincoln team did an incredible job reimagining how to pair ultimate comfort with a user-friendly digital experience. It’s a high-tech, luxury experience on wheels."