Checkout UX : Top Diamond USA

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 · 
February 6, 2011
 · 
1 min read
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I was commissioned to perform a website UX audit with a focus around redesigning the shopping cart experience of TopDiamondUSA.com, an Australian online competitor of Blue Nile.

[message class=gray-message ]Campaign results: With changes implemented, focus groups and analytics showed increased user retention across the board, as well as lower user drop-off during checkout. [/message]

[button color=black url=http://www.topdiamondusa.com]VISIT LIVE WEBSITE[/button]

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